Monday, 1 June 2009

How to test your business with market demand

1. Find a hungry market - something that solves a problem, makes or saves money

2. Verify the size of the market through Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Verify whether the market you want to target is big enough for what you want to earn (number of searches per month),
see how much it’s going to cost you to advertise (CPC – cost per click)


3. Check how competitive the market is through Wordtracker
http://www.wordtracker.com/
Wordtracker is really useful research tool and you can test it free for seven days. Pinpoint exactly which keywords are most effective for your campaign.

4. Verify what is already available - search keyword in Google. How well is problem answered? Is information easy to find? Is information available for free?

5. Test - will someone buy your product?
- Create a sales page before you create a product and measure how many people would like to buy or,
- Promote similar affiliate product and see if it sells

If the results are what you want CREATE A PRODUCT!

Good night, and good luck.

Saturday, 30 May 2009

Get more traffic and sales with clever web page design

How do you get on top of page one? It’s good to know that 90% of people never scroll down so if you want to sell you better be on the first page:

1. You can pay for it (pay per click listings through Google Adwords)
2. Or you can get on top of free listings by investing your time, effort and savvy when designing your web page, and figuring out what makes search engines tick. Note – search engines are not searching for websites, they are searching for web pages.
It has a lot to do with web page contents using specific search phrase:

- Exact search phrase should be used in web page contents. Also, individual words of the phrase should be used within the text of the web page. But do not over do it, write naturally.

- Use search phrases carefully in title tag, headlines, and body text. Titles written in bold help.

- Names of web page images should include search phrase or particular words of search phrase.

Other techniques that help you getting on the first page are:

- inbound link building – get highly rated web page to insert link to your web page

-site navigation – your internal links should include word(s) from search phrase. Note - link named ‘Click here’ does not help at all.


Keyword research is next on my agenda. Be patient, I nearly got it!
I am going for a bbq now. It looks sunny and attractive out there. Enjoy your weekend!

Wednesday, 27 May 2009

Ways of Doing Business on the Internet

I want to do this, I want to do that, I want to do the other. Where to start? What to do first? Life’s too short for realizing all the ideas brewing in my brain! There are so many different ways of doing business online and finally I’ve realised it’s all achievable! Here are the various ways:

Affiliate marketing – place advertisements on your website to sell someone else’s products. Find products at
http://www.clickbank.com/

Information products – create and sell what people want to know in forms of eBook, CD, DVD, Book, and Packaged combinations of them. See example
http://www.freeweightloss.com/

Physical products – create and sell what occupies people’s physical space See example
http://www.yourfloors.co.uk/

Subscriptions – gather and sell news on a particular subject. See example
http://www.juniorsoccercoach.com/

Software – create and sell programmes to solve particular issues. See example
http://www.software.com/

Consultancy - sell expert advice within a particular field. See example
http://www.drlarrypetvet.com/

Combination – combine all of the above to increase size of market and profits See example
http://www.chirunning.com/

I hope this makes sense to you. It’s only the beginning of an interesting journey, and if you want any other information just let me know.

Sunday, 24 May 2009

Fresh: to blogging

Jump! Jump! Jump! Finally – a call from above came to me to share my ride towards financial freedom through establishing and running an online business. Do you want to learn with me? I promise to write all about my future million dollar baby - The Internet Business. Discussions will vary from business models and structure, to researching markets and finding niches, types of products, creating websites, composing sales letters, SEO, testing and tracking, Joint Ventures and more. At the end of the day it’s all about increasing the bottom line towards financial freedom. Hang around with me, useful contents to follow!