Saturday, 30 May 2009

Get more traffic and sales with clever web page design

How do you get on top of page one? It’s good to know that 90% of people never scroll down so if you want to sell you better be on the first page:

1. You can pay for it (pay per click listings through Google Adwords)
2. Or you can get on top of free listings by investing your time, effort and savvy when designing your web page, and figuring out what makes search engines tick. Note – search engines are not searching for websites, they are searching for web pages.
It has a lot to do with web page contents using specific search phrase:

- Exact search phrase should be used in web page contents. Also, individual words of the phrase should be used within the text of the web page. But do not over do it, write naturally.

- Use search phrases carefully in title tag, headlines, and body text. Titles written in bold help.

- Names of web page images should include search phrase or particular words of search phrase.

Other techniques that help you getting on the first page are:

- inbound link building – get highly rated web page to insert link to your web page

-site navigation – your internal links should include word(s) from search phrase. Note - link named ‘Click here’ does not help at all.


Keyword research is next on my agenda. Be patient, I nearly got it!
I am going for a bbq now. It looks sunny and attractive out there. Enjoy your weekend!

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